LOCAL SEARCH LISTING MANAGEMENT
TAKE CONTROL OF YOUR ONLINE BRAND
- Local Search is any search aimed at finding something in a specific geography, such as “kitchen remodeler Cleveland” or “coffee shop near me.”
- Today's search results are a mix of images, graphics and text from directory listings that YOU must manage to get "on the map."
- If you aren't managing your online information, someone else is. We'll help you do it right!
But even more important is your Google My Business Listing located at the right of the search results page (as shown here). Your Google listing—and your listings on other major directories—can generate over 10 times more views than your own website each month.
That's why it is critical to manage all of your directory listings. Together, they make up your online reputation.
25%
Google Maps Listing ✔
Claimed, fresh content, categories, keywords
20%
Reviews
Review quantity, quality, and diversity
15%
Citation Signals ✔
Name/address/phone consistency, volume, quality, and other content
14%
Website Content
Name/address/phone, strategic narrative, domain authority
10%
Behavioral Signals ✔
Google listing engagement: photo views, click to call, check-ins, directions, FAQ, and posts
9%
Previous SEO Strategy
Backlinks, meta tags, anchor links, etc.
7%
Other
Browsing history, Google/Facebook/Twitter engagement, personalization, social signals
OPTIMIZED GOOGLE LISTING
More people SEE YOUR Google listing than website
Your Google My Business listing is the most important online content for your business. Mimi will optimize your Google listing with professional photography and accurate, comprehensive data about your organization.
STRATEGIC NARRATIVE
Enhanced by Mimi keyword research
Our professional writers will boost your SEO by crafting a Strategic Narrative™ exclusively for your business—featuring your Unique Selling Proposition (USP) and essential long-tail keywords enhanced by Mimi keyword research and competitive analysis.
PROFESSIONAL ONLINE PRESENCE
Be professional on top directories
Mimi will ensure your business info is active, correct and consistent across more than 70 of the most popular directories. We’ll enhance your listings with professional images and descriptions of your business, like name, address, phone, website, hours, products, services, promotions, etc.—and repress duplicate listings. You’ll stand out on sites like Google, Yelp, Facebook, TripAdvisor, Yahoo and many more.
REVIEW MONITORING
A whopping 93% of consumers rely on online reviews
We'll help you manage your online reputation by alerting you when someone leaves a review about your business—positive or negative—with tips on how you should respond. And you should ALWAYS respond.
FEATURED BUSINESS LISTING
Free business listing on MimiVanderhaven.com
You’ll be featured on MimiVanderhaven.com with a Featured Business Listing that includes professional photographs, business summary, hours, map, website link, links to your featured stories, and more.
MONTHLY CHECK-IN & QUARTERLY ANALYTICS
Keep your listings updated and gauge your results
The Mimi Digital Support Team will contact you monthly in case you’ve made changes in hours, products, services or promotions. We'll also send you quarterly marketing metrics that help you track and measure your results.
ANNUAL CITATION BUILDING
CONTINUALLY BUILD YOUR REPUTATION
Increasingly, the Google algorithm relies on citation signals to determine rankings. Every year Mimi will add 10 new citations about your business—across the internet!